As YouTube celebrates its 10th year on the web, people worldwide turn to the platform to learn, entertain and share.

Senior Breanna Bell uses her YouTube channel, NaturallyBlessdKinks, to teach people about natural African American hair.

Bell has been making videos on YouTube for five years, starting in seventh grade. Since then she’s revamped her YouTube personality, reaching more than 50,000 video views and has partnered with Google.

Her channel has giveaways, hair tutorials and product reviews all focused on natural hair.

“The first time I heard her I thought she was talking to herself in the bathroom,” Breanna’s brother Josh Bell said. “I kind of peeked in the door and she was rambling, then she told me to go away but she was making videos.”

Bell has come a long way from her initial ramblings. She reaches thousands of people and many of her viewers ask questions, leave compliments and a little bit of hate.

“There’s this button called the ‘dislike’ button and when I started making videos I didn’t think it was going to bother me,” she said. “At times it was kind of annoying to get feedback but then after a while it was whatever. I’m helping so many other people and that one person who decides to click dislike or send me a stupid message, I don’t need to worry about that.”

Bell’s partnership with Google has made companies eager to send her free products to use in videos.

“It’s really beneficial,” she said. “So when I go to companies and say ‘I’m creating a video about this would you like to help out and sponsor this?’, they’re just more willing.”

Bell spoke at a natural hair expo in Kansas City called Curly Girls KC and shared the story of how she got started as a natural hair beauty guru. She plans to get her license to continue working with natural hair in a greater capacity and many think she has the ability to do so.

“Here in Lawrence there’s not really an African American salon, so that’s [why] she wants to come into that area,” Josh said. “A lot of people think she’d be very successful if she pursued that.”

Bell hopes to continue to be involved in the natural hair community things by participating in future expos, continuing her partnership with Google and making more YouTube videos. The challenge now is finding the time.

“Hopefully after high school I’ll have more time on my hands to dedicate more time to that,” she said. “I really want to, it’s so cool.”