On Oct. 12, the  football game against Leavenworth kicked off at 7.

But the football wasn’t the only thing catching the eyes of the people in the stands. The Pink Out campaign was in full swing.

The Pink Out tradition began three years ago when family and consumer sciences teacher and cancer survivor Shannon Wilson was diagnosed with cancer. Students wanted to dedicate a game to support her and other people affected by breast cancer.

Before the game and during the first quarter, Student Council paired with Wilson’s sewing class and Lawrence Memorial Hospital to raise awareness and money for breast cancer.

The StuCo table was purely for donations in exchange for face paint, pink cookies or a chance to win a giant jar full of Starbursts. Wilson’s table was decorated with homemade pins and hair accessories, all in the color of the night — pink. The LMH table was covered in information about breast cancer.

In total, these efforts, along with T-shirts sold the week before, raised $385.20 to donate to Relay for Life, a fundraising event by the American Cancer Society.

Still, rainy conditions hindered the event.

“We only had the tables up for 25 minutes after the game [started],” Wilson said.  “We normally have them up through halftime, but we couldn’t this year because of the weather.”

But the tables still managed to sell most of the hair items, painted many faces, gave away pink cookies and raised awareness for breast cancer, which was the ultimate goal of the Pink Out.

“It is important to me because I am a breast cancer survivor, but ultimately, [it is important because] it touches so many peoples lives,” Wilson said.