Google recently announced its plans to release a second generation of its innovative product, Google glass. Its initial model was reduced to a slow launch, only available to certain developers with a hefty price tag of $1,500. The Google team is hoping to change the exclusivity of its anticipated product by upping the availability and making sure it puts a little smaller dent in your wallet.
The 2014 model will have a focus on looking better and coming off a little less clunk and dorky, appealing to a wider consumer range. “It’s lightweight, it’s comfortable, it’s cool,” said Dr. Mary Lou Jepsen, the head of Google’s glass display team. Google is trying to push a more appealing design to this device while still moving forward with the devices functionality.
Right now, Glass is lacking the software that would make it more entertaining to the average consumer. Though, with reports of the Glass App Store launching next year, the boost of software availability along with hardware could make for a great buyer package. Apple did something similar in 2008, when they released the flagship version of their App Store along with a new iphone. The combination turned out to be a big hit, and hopefully glass has the same appeal.
With Samsungs headline-grabbing smartwatch still hot on peoples minds (and wrists), Google is gaining competition it didn’t have before in the market of wearable technology. A rework of glass, along with a price tag that isn’t so extreme, Google could really get a foothold in the wearable tech market. But until then, Google Glass remains an exclusive, expensive, but still very cool piece of tech.